creative designer with 5+ years of experience across brand identity, marketing communications and performance design.
My background combines design leadership and hands-on execution. I have coordinated teams and freelancers, developed visual concepts, collaborated with agencies on brandbooks, guidelines, key visuals and 360° campaigns, and created static and motion assets for Meta, Google and TikTok.
I work across strategy, creative direction and production - building systems that stay consistent across digital, print, advertising, presentations, events and special projects.
My background combines design leadership and hands-on execution. I have coordinated teams and freelancers, developed visual concepts, collaborated with agencies on brandbooks, guidelines, key visuals and 360° campaigns, and created static and motion assets for Meta, Google and TikTok.
I work across strategy, creative direction and production - building systems that stay consistent across digital, print, advertising, presentations, events and special projects.
Danara
PROJECTS
Prequel
Mobile app creative ads
At Prequel, I worked on performance creatives for Meta and TikTok to promote a subscription-based photo and video editing app. The main focus was on CTR, CPI and conversion, creatives were constantly tested and iterated based on campaign results.
The result includes different visual styles and approaches across several niches and audiences, AI tools and ad formats to create more engaging and high-performing creatives.
The result includes different visual styles and approaches across several niches and audiences, AI tools and ad formats to create more engaging and high-performing creatives.
Belgravia
Beauty club, nail salon
Belgravia is a Parisian nail salon primarily focused on Russian manicure. Its main advantage among competitors is the level of services offered: Belgravia strives to achieve the highest level of comfort and best experience for the clients.
The brand is built upon 3 related countries: England (brand name), France (location), and Russia (Russian manicure). The monogram, which is formed with capital letters "B" in a silhouette of a butterfly, symbolizes this connection. The identity concept continues this idea: self-care at Belgravia is a journey, a vacation to relax and disconnect from the outside world. This is reflected through elements of a traveler.
The brand is built upon 3 related countries: England (brand name), France (location), and Russia (Russian manicure). The monogram, which is formed with capital letters "B" in a silhouette of a butterfly, symbolizes this connection. The identity concept continues this idea: self-care at Belgravia is a journey, a vacation to relax and disconnect from the outside world. This is reflected through elements of a traveler.
La Brioche!
Coffee shop and bakery
LA BRIOCHE! is a coffee shop that emphasizes the concept of savouring every single moment, especially as mundane as coffee. Aiming at creating a movement of like-minded people, the brand has a direct and defiant approach.
The cafe's distinctive personality is reflected in the visual identity with the idea of disintegration.
Seemingly simple and common things are presented in an unexpected "dissolving" manner, inviting attention. The visuals resemble static noise, simulating the feeling of unhurried relishing: the idea of something so good it melts on your tongue.
The cafe's distinctive personality is reflected in the visual identity with the idea of disintegration.
Seemingly simple and common things are presented in an unexpected "dissolving" manner, inviting attention. The visuals resemble static noise, simulating the feeling of unhurried relishing: the idea of something so good it melts on your tongue.
Home Credit Bank
Fintech, bank
At Home Credit Bank, I developed visual concepts across digital and offline channels, from outdoor advertising to branch graphics and POS materials.
I led the design team, helped refresh the brand identity with an external agency, and managed projects from brief and copy to approval and launch.
I led the design team, helped refresh the brand identity with an external agency, and managed projects from brief and copy to approval and launch.
Kovrua
Handmade tufted rugs
Kovrua is a studio specialising in creating custom-made rugs. The company's success is closely tied to the owners' personal brands as very bright, youthful and vivid. With the help of visuals, the owners wanted to rebrand as a fully-fledged company with big collaborations and well-known clients.
The goal was to create an identity that would communicate the message of taking a step in a new, more established, direction while still maintaining what the company is known for among the current customers - its youthful approach and vivid graphics.
The goal was to create an identity that would communicate the message of taking a step in a new, more established, direction while still maintaining what the company is known for among the current customers - its youthful approach and vivid graphics.
SCULPTS is a wellness space that redefines the concept of well-being with state-of-the-art facilities paired with best training programs. From eminent amenities to personalized services, SCULPTS ensures that every aspect of the fitness journey exudes sophistication.
The brand's character is elegant yet vivid, embodying the spirit of celebration and festivity, which is reflected in visual identity using soft gradients with bright hues.
The brand's character is elegant yet vivid, embodying the spirit of celebration and festivity, which is reflected in visual identity using soft gradients with bright hues.
Sculpts
Holistic wellness club
Independent designs
Product listings for several brands, brochures, stands, presentations, etc.
Other projects
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